Selecting the Right Font For Your Yard Sign

pIn most cases, what your a href=http://new.speedysigns.com/signs target=_blanksign/a says may be less important than how it relays your info. Your choice of font is an important part of proper sign design. The right font can make a great impression, and give your business a professional appearance . The incorrect font can give a customer the impression that you are not serious about your business. How can you avoid making a font choice mistake when you design your a href=http://new.speedysigns.com/signs target=_blankyard sign/a ?/p
p1. Stay away from novelty fonts. A simple Times or Arial font may seem boring, but in many cases, it will give a better impression than a font has a novelty design. Some examples of novelty fonts include seasonally themed fonts for Christmas that include snow-caps or decorations or scary fonts for Halloween./p
p Overly curly or decorative fonts will give your customers the wrong impression of your business If you need to put a professional face forward for your business, a standard font that is easy to read is a much better choicethe best choice./p
pHowever, if your business is creative in nature, such as a craft store, or a specialty shop, a plain font may not be appropriate. While it is a good idea to stay away from novelty fonts with signs, you can still have a little fun if you want to give the impression of creativity. There are many fonts available that are easy to read, yet have a few decorative touches./p
p A good rule of thumb to follow when selecting a font is that simple is sometimes better. Strive more for readability than creativity. A sign may look very nice, but if it cannot be read, it is a waste of your time and money./p
p2. To serif or not to serif. A serif is a small portion of a letter that extends beyond the actual letter. This serif is used to draw the readerrsquo;s eye to the next letter, to facilitate reading ease. If you have a sign that has a great deal of text, you may want to consider using a serif font. However, if you only need to use your sign for a brief promotional or directional message, a simple non-serif font will suffice./p
p3. Making your letters bold. If you need to draw attention to your message, bolding your text is a great way to accomplish this. A bold letter will command attention more quickly than a plain letter. This is a great way to promote a sale or an event and quickly catch a potential customerrsquo;s eye. Bolding can also be useful when mixed with regular fonts, to make specific areas of a sign stand out.br / For example, if your sign has your business name and address, you can use a bold font for the business name and a regular font for the rest of the address. In many cases, brand recognition may be more important than actual address recognition. Once a customer has learned your business name, chances are they will always look up the address in the phone book. /p
pWhen selecting a font, always make sure that the font is royalty free. Most fonts that are included with design or word processing programs fall into this category. However, if you have purchased a specialty font, you may need to check for any licensing requirements./p